UX Strategy for complex B2B projects
Clear vision. Aligned teams. Better outcomes.
First we create a clear vision and get teams aligned on priorities and decision rules. Then we turn that clarity into execution using AI-assisted workflows and human review to reduce content cycles and speed up delivery.
B2B website relaunches derail when stakeholders are not aligned
If priorities, decision rules, and customer understanding are missing, delivery turns into:
→ endless stakeholder rounds → delays and budget creep → a poor user experience
Build your web project around Customer Victory
Customer Victory is your shared definition of what success looks like for customers. It aligns Marketing, Sales, IT, and leadership, and gives your UX strategy and UX design a clear direction from kickoff to delivery, so you develop a focused project with fewer revisions and better outcomes.
UX strategy with design support
After 20+ years working with agencies and companies, I’ve seen a common problem: projects often focus on features and design but overlook user needs and team alignment.
That’s why I built the Customer Victory Framework. It starts with a Stakeholder Alignment Workshop to align priorities and decision rules, then turns that clarity into AI-assisted UX strategy (context, journeys, requirements, content) and UX design direction that teams can execute.
→ Start with the Stakeholder Alignment Workshop
→ If you need a quick way to see how aligned your teams are before you kick off, take the Alignment Audit.
How I use AI
→ AI is used to accelerate drafts, explore variants, and summarize complexity.
→ You keep decision control: every output is reviewed against agreed priorities and decision rules.
→ No black box: you get reusable templates and workflows your team can run.
Turn complexity into direction
Case Study
STABILO Promotion Products
New website incl. product configurator
Workshop
User Stories
Customer Journeys
UX Concept
Wireframing
UX Design
For the relaunch of stabilo-promotion.com, our main priorities were performance and user-friendliness especially with a modern product configurator. We were particularly impressed by the seamless collaboration between UX concept and design and technical implementation: our requirements were not only understood, but thoughtfully expanded upon. The new configurator is a real highlight for us: our customers can now design their promotional products intuitively, which not only creates excitement but also significantly eases our sales processes. Since the launch, we’ve received consistently positive feedback on the usability and professional look of the site. For us, it’s a true leap forward in digital customer communication.
Harry Saffer
CEO STABILO Promotion Products
Antonia Kohlbrenner
Head of Marketing, Projektleitung Relaunch
For companies & agencies
I work with companies and agencies in different ways to ensure every digital project starts with a clear strategy and stays focused on user needs and business goals.
Companies with in-house teams
I help define the strategic UX concept and support your design team to deliver a clear, user-centered experience aligned with your goals.
Companies needing end-to-end support
I also guide the project from UX concept to development, creating visuals, managing the entire design process, collaborating with developers, and ensuring quality through final reviews.
Agencies seeking strategic depth
I partner with agencies to shape early project stages defining concepts and steering design toward development.
Ready to create customer victories?
Let’s discuss your specific challenges and explore how my approach can help align your stakeholders around meaningful customer experiences.
- No pressure, just practical insights
- Understand if my approach is right for your specific situation
Find out where your team stands in 5 minutes
Before your next big project kicks off, this free Alignment Audit tells you exactly where stakeholder friction is hiding. You’ll get an instant score (0–100), your zone (Friction/Consensus/Velocity), and a toolkit to fix the weak spots.
No guesswork. No assumptions. Just clarity.