UX Strategy for complex B2B projects
Clear vision. Aligned teams. Better outcomes.
I help B2B companies and agencies to understand their customers, align stakeholders, and create digital products that work for both their teams and their customers.
Web projects can often be complex and go off track
When marketing, sales, IT, and business goals don’t align and when there’s a lack of customer understanding, web projects often struggle. The result?
Endless revisions
Rising costs
Poor user experiences
Endless revisions
Rising costs
Poor user experiences
Build your web project around Customer Victory
Defining what success looks like for customers, the Customer Victory creates a shared goal that keeps everyone aligned and guides the project from strategy through design and development. The result is a clear, focused website that delivers real value.
Understand your customer
Align your stakeholders
Create a clear path forward
UX strategy with design support
After 20+ years working with agencies and companies, I’ve seen a common problem: projects often focus on features and design but overlook user needs and team alignment.
That’s why I created the Customer Victory Framework — a strategic approach that defines customer success and guides the entire project. It covers the full UX concept phase: setting the vision, understanding context, shaping content, and creating visuals. All focused on real outcomes.
Turn complexity into direction
Map customer pain points and goals.
Align around a shared vision.
Define journey and key requirements
Audit and shape content
Turn strategy into design and delivery
For companies & agencies
I work with companies and agencies in different ways to ensure every digital project starts with a clear strategy and stays focused on user needs and business goals.
Companies with in-house teams
I help define the strategic UX concept and support your design team to deliver a clear, user-centered experience aligned with your goals.
Companies needing end-to-end support
I also guide the project from UX concept to development, creating visuals, managing the entire design process, collaborating with developers, and ensuring quality through final reviews.
Agencies seeking strategic depth
I partner with agencies to shape early project stages defining concepts and steering design toward development.
Case Study
STABILO Promotion Products
New website incl. product configurator
Workshop
User Stories
Customer Journeys
UX Concept
Wireframing
UX Design
For the relaunch of stabilo-promotion.com, our main priorities were performance and user-friendliness especially with a modern product configurator. We were particularly impressed by the seamless collaboration between UX concept and design and technical implementation: our requirements were not only understood, but thoughtfully expanded upon. The new configurator is a real highlight for us: our customers can now design their promotional products intuitively, which not only creates excitement but also significantly eases our sales processes. Since the launch, we’ve received consistently positive feedback on the usability and professional look of the site. For us, it’s a true leap forward in digital customer communication.
Harry Saffer
CEO STABILO Promotion Products
Antonia Kohlbrenner
Head of Marketing, Projektleitung Relaunch
Ready to create customer victories?
Let’s discuss your specific challenges and explore how my approach can help align your stakeholders around meaningful customer experiences.
- No pressure, just practical insights
- Understand if my approach is right for your specific situation
Verify your teams’ alignment quickly
Don’t start development based on assumptions. This free Stakeholder Alignment Kit gives you the exact tools to run a rapid diagnostic session with your leadership team. It includes the Customer Victory Canvas, a strict 1-hour agenda, and three selected exercises to expose hidden conflicts immediately.