Way of working
From empathy to unity to clarity
Align on customer victory first and let concept and design follow.
Customer Victory Vision
Building a shared goal — the Customer Victory Vision — to unite teams and guide all decisions from start to finish.
The process in practice
The Customer Victory Sprint brings all stakeholders together in a focused, collaborative session. This intense process creates the Customer Victory Vision — a clear, shared goal that guides the project toward real customer outcomes.
With the vision set, we assess the context, audit existing content, plan what’s next, and shape the visual design. The result is a digital project that’s aligned, effective, and built to work for both your business and your users.
Vision
A one-day Customer Victory Sprint to align stakeholders and define a shared goal.
Context
We analyse and review the status quo to understand all essential requirements
Content
We audit what exists, identify gaps, and create content aligned with our vision
Design
In-house or with end-to-end support, we shape the visual soul of your digital experience
The customer victory canvas
This strategic tool transforms competing stakeholder priorities into unified focus on customer transformation by mapping the journey from current challenges to meaningful victories.
Let’s collaborate!
Do you have a project in mind? No matter if your are a company looking for support or an agency – it’s easy to get started:
Meeting
To see where you stand and how I can assist.
Planning
Clarify the project’s details, timeline, and expectations to move forward with confidence.
Co-Creating
Celebrate!
Enjoy a victory that’s timely, on budget, and centered on real customer outcomes.
Ready to create customer victories?
Let’s discuss your specific challenges and explore how my approach can help align your stakeholders around meaningful customer experiences.
- No pressure, just practical insights
- Understand if my approach is right for your specific situation
Verify your teams’ alignment quickly
Don’t start development based on assumptions. This free Stakeholder Alignment Kit gives you the exact tools to run a rapid diagnostic session with your leadership team. It includes the Customer Victory Canvas, a strict 1-hour agenda, and three selected exercises to expose hidden conflicts immediately.