Stakeholder Alignment Workshop
Stakeholder alignment workshop for B2B web projects
This stakeholder alignment workshop is a focused, 1-day session that gives your team a shared direction and a practical next-step plan before you commit to major digital investments.
You leave with:
- a shared outcome (Customer Victory) and top priorities
- clear trade-offs and decision rules
- a roadmap and next steps your team can execute
What’s slowing your digital initiative down?
Feedback loops without decisions
Misalignment across teams
Marketing, Sales, IT, Product, and leadership pull in different directions.
Delayed delivery
Timelines slip while competitors move faster.
Wasted budget
Features ship that customers do not use.
What we do in one day
This is not a generic workshop. It is a structured alignment process that turns opinions into decisions.
In the workshop, we:
build a shared view of the customer and the business goal
What you get
(included in every package)
The stakeholder alignment workshop comes in three packages. All include the 1-day workshop, Customer Victory Canvas, and a highlight summary for quick clarity within 48 hours. Upgrade with a Project Brief and follow-up call, or go all-in with a Modular UX Blueprint and 2-day option for larger teams.
1) Pre-workshop alignment call (45–60 min)
- clarify scope, participants, constraints, and goals
- align expectations so the workshop starts fast
2) 1-day Stakeholder Alignment Workshop
- customer understanding (status quo, desired outcome, success criteria)
- stakeholder alignment across all involved teams
- priorities, ownership, and next steps
- live output: Customer Victory Canvas
3) Highlight summary within 48 hours (PDF)
- “most resonant” customer insight
- top priorities and agreed decisions
- next steps and open questions
Choose your package
Alignment
Package 1 – Core Alignment (1 day)
€3.000
Best for: teams that need decision clarity before UX strategy, design, or development starts.
Includes everything listed above
You leave with:
shared outcome + priorities
trade-offs + decision rules
a roadmap your team can commit to
Execution-ready
Package 2 — Alignment + Execution Brief
€4.500
Best for: teams that want alignment and a handover-ready brief to reduce implementation risk.
Everything in Core Alignment, plus:
Governance framework (RACI-lite)
A clear briefing document that translates outcomes into goals, constraints, requirements, and job stories.
Project Brief (execution-ready)
Decision rights and responsibilities to prevent bottlenecks during delivery.
60-min handover call
Briefing with your internal PM or external agency so nothing gets lost.
Extras
Add these when your organisation is complex, your timeline is tight, or the scope is large.
Stakeholder deep-dive interviews (pre-workshop)
1:1 calls to surface hidden tensions before the workshop.
Optional second workshop day
For larger groups or when consensus needs more time.
Content audit add-on
If your relaunch content needs fast decisions (keep / change / remove).
Prototype / wireframe sprint add-on
De-risk structure before visual design.
Modular UX Blueprint
High-level mapping from outcomes to touchpoints, sitemap, and requirements clusters.
A simple agenda
(so you know what to expect)
Kickoff
goals, constraints, decision rules for the day
Customer understanding:
current reality, pains, desired outcome
Customer Victory
success criteria and what must change
Priorities and trade-offs
what matters most, what is out of scope
Roadmap
ownership, next steps, and what happens after the workshop
Real results
STABILO Promotion Products
New website incl. product configurator
Workshop
User Stories
Customer Journeys
UX Concept
Wireframing
UX Design
For the relaunch of stabilo-promotion.com, our main priorities were performance and user-friendliness especially with a modern product configurator. We were particularly impressed by the seamless collaboration between UX concept and design and technical implementation: our requirements were not only understood, but thoughtfully expanded upon. The new configurator is a real highlight for us: our customers can now design their promotional products intuitively, which not only creates excitement but also significantly eases our sales processes. Since the launch, we’ve received consistently positive feedback on the usability and professional look of the site. For us, it’s a true leap forward in digital customer communication.
Harry Saffer
CEO STABILO Promotion Products
Antonia Kohlbrenner
Head of Marketing, Projektleitung Relaunch
Check your stakeholder alignment in just 5 minutes (free)
If you want a fast signal before booking a workshop, take the free stakeholder alignment audit. Answer 15 questions in 5 minutes. Get your score + the toolkit to fix misalignment and reduce delays.
Ready to align and start your project with confidence?
Choose your next steps:
Book a call (recommended)
A short fit call to confirm whether Core Alignment or Execution Brief is the right starting point, and what extras (if any) you need.
What happens after you book a call
- You pick a time.
- I review your context and ask for any missing inputs.
- We confirm the right package and lock a workshop date if it’s a fit.
Take the free 5-minute audit
Get a quick friction score first, then decide whether a workshop is the right next step.
FAQs
What is the primary goal of the Stakeholder Alignment Workshop?
Who should participate in this workshop?
This workshop is designed for B2B companies, marketing leads, and product managers who are facing a complex website relaunch or digital product development. It is ideal for teams that need to unify different departments (Sales, IT, Marketing) under one shared vision.
What tangible results will we receive at the end?
You will walk away with a comprehensive strategy blueprint, centered around the Customer Victory Canvas. This document serves as a strategic North Star for your designers and developers, preventing costly mid-project changes and ensuring the final product actually drives business growth.
How long does the workshop process take?
The process is designed to be high-impact and efficient. It typically consists of a single intensive day or a series of focused sessions. The goal is to move from “uncertainty” to a “ready-to-implement plan” as quickly as possible without wasting your team’s time.