The Stakeholder Alignment Audit
Are you paying the Alignment Tax — the hidden cost of stakeholder misalignment?
Answer 15 questions. Get your Alignment Score (0–100). See where stakeholder friction is costing you time and budget. Plus: Get the free Stakeholder Alignment Kit (PDF) in your inbox.
Free • 5 Minutes • Instant Results • PDF Kit
The Alignment Tax
The invisible cost
You’ve approved the brief. The UX team and the development team are ready. The platform has been chosen. But three months later, you’re still in meetings debating priorities. This isn’t a project management problem. It’s an Alignment Tax problem. The cost is measurable:
Inefficient stakeholder communication costs mid-sized B2B companies between 2.5% and 3.8% of operating revenue annually (Deloitte, 2025). For a €50M company, that’s up to €1.9 million per year lost to delays, rework, and circular debates.
The average B2B digital project now involves 10-11 stakeholders across Sales, Marketing, IT, and Product (Gartner). When they don’t share the same definition of “success,” every decision becomes a negotiation. Requirements shift. Timelines slip. Developers build features nobody asked for.
The result? 70-85% of project rework costs come from misaligned requirements (PMI). And only 25% of B2B product launches meet their revenue targets (Forrester).
The Audit
Measure your alignment gaps. Get the toolkit to close them.
The Alignment Audit measures how aligned your team actually is across 10 critical decision points—from stakeholder sign-off to feature prioritization to RACI ownership.
You’ll discover:
Your Alignment Score (0-100): Where you sit on the spectrum from “Friction Zone” to “Velocity Zone”
Your specific gaps: The exact stakeholder dynamics putting your project at risk
A path to velocity – A clear set of next steps to move your score from your current zone into the Velocity Zone.
You’ll also get:
The free Stakeholder Alignment Kit (PDF) including:
5 Hard Facts that prove the cost of misalignment to your leadership team
3 exercises to evaluate your alignment status in your next meeting
The Sales Pitch Template to convince your decision-makers to act
The Customer Victory Canvas to map your stakeholder landscape
How it works
A quick diagnostic in three steps. No prep, no calls. Just clear results you can use to align stakeholders fast.
1. Answer 15 questions
about how your team makes decisions (5 minutes)
2. See your score instantly
See your results instantly. No waiting, no sales call required.
3. Get your toolkit
The Kit PDF lands in your inbox within 60 seconds.
Who Benefits
This audit is for you if:
Your project has been “90% done” for 3 months
You’ve reprioritized your roadmap more than twice this quarter
Different departments have different definitions of “project success”
IT keeps pushing back on Marketing’s “must-have” features
You’re tired of heroic last-minute alignment efforts
The Results
What you’ll know in 5 minutes
If you score 0-40 (Friction Zone):
Your team is experiencing critical gridlock. Decisions are made by whoever speaks loudest, and your project faces a high risk of delays or scope creep.
If you score 50-70 (Consensus Zone):
You have workable alignment, but friction points are slowing you down. Small interventions can prevent future bottlenecks.
If you score 80-100 (Velocity Zone):
Your team is execution-ready. You have the alignment foundation to ship on time and on budget.
Ready to take the Alignment Audit?
15 questions. 5 minutes. Zero fluff. You’ll get your score, your diagnostic report, and the complete toolkit, including the pitch template to get stakeholder buy-in, all before your next meeting starts.
Why this matters now
This audit shows you your alignment level and the fix in 5 minutes.
Takes you to: audit.marcelrothenbusch.de