{"id":8,"date":"2025-05-06T12:38:03","date_gmt":"2025-05-06T12:38:03","guid":{"rendered":"https:\/\/marcelrothenbusch.de\/?page_id=8"},"modified":"2026-04-02T12:58:52","modified_gmt":"2026-04-02T12:58:52","slug":"home","status":"publish","type":"page","link":"https:\/\/marcelrothenbusch.de\/en\/","title":{"rendered":"Home"},"content":{"rendered":"

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UX Strategy for complex B2B projects<\/h2>\n

[\/et_pb_text][et_pb_heading title=”Clear vision. Aligned teams. Better outcomes. ” _builder_version=”4.27.5″ _module_preset=”default” title_font=”Epilogue Variable|600|||||||” title_text_color=”#081134″ title_font_size=”4rem” title_line_height=”110%” max_width_tablet=”80%” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin=”||2vh||false|false” custom_padding=”||||false|false” title_font_size_tablet=”4rem” title_font_size_phone=”4rem” title_font_size_last_edited=”on|desktop” custom_css_main_element=”font-size: clamp(48px, 6vw, 80px) !important;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|desktop” custom_css_main_element_tablet=”font-size: clamp(48px, 6vw, 80px) !important;” custom_css_main_element_phone=”font-size: clamp(48px, 6vw, 80px) !important;”][\/et_pb_heading][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Regular||||||||” text_text_color=”#FFFFFF” text_font_size=”1.25rem” text_line_height=”2rem” header_2_font=”Epilogue Regular||||||||” header_2_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” header_2_font_size=”1.25rem” header_2_line_height=”2rem” max_width=”80%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|tablet” custom_margin=”||4vh||false|false” custom_padding=”||||false|false” custom_padding_tablet=”||32px||false|false” custom_padding_phone=”||7%||false|false” custom_padding_last_edited=”on|phone” hover_enabled=”0″ text_font_tablet=”Epilogue Regular||||||||” text_font_phone=”Epilogue Regular||||||||” text_font_last_edited=”on|desktop” text_font_size_tablet=”1.25rem” text_font_size_phone=”1rem” text_font_size_last_edited=”on|phone” text_line_height_tablet=”2.5rem” text_line_height_phone=”1.5rem” text_line_height_last_edited=”on|desktop” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22header_2_text_color%22%93}” sticky_enabled=”0″]<\/p>\n

First we create a clear vision and get teams aligned on priorities and decision rules. Then we turn that clarity into execution using AI-assisted workflows and human review to reduce content cycles and speed up delivery.<\/h2>\n

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B2B website relaunches derail when stake\u00adholders are not aligned<\/h2>\n

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If priorities, decision rules, and customer understanding are missing, delivery turns into: <\/p>\n

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Build your web project around Customer Victory<\/h2>\n

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Customer Victory<\/span> is your shared definition of what success looks like for customers. It aligns Marketing, Sales, IT, and leadership, and gives your UX strategy<\/span> and UX design a clear direction from kickoff to delivery, so you develop a focused project with fewer revisions and better outcomes.<\/p>\n

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UX strategy with design support<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Variable||||||||” text_text_color=”#FFFFFF” text_font_size=”1.1rem” text_line_height=”160%” custom_margin=”||0vw||false|false” custom_padding=”||6vh||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

After 20+ years working with agencies and companies, I\u2019ve seen a common problem: projects often focus on features and design but overlook user needs and team alignment.<\/p>\n

That\u2019s why I built the Customer Victory Framework.<\/span> It starts with a Stakeholder Alignment Workshop<\/span> to align priorities and decision rules, then turns that clarity into AI-assisted<\/span>\u00a0UX strategy <\/span>(context, journeys, requirements, content) and UX design<\/span> direction that teams can execute.<\/p>\n

\u2192 Start with the Stakeholder Alignment Workshop<\/a><\/p>\n

\u2192 If you need a quick way to see how aligned your teams are before you kick off, take the Alignment Audit.<\/a><\/p>\n

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How I use AI<\/h3>\n

\u2192 AI is used to accelerate drafts, explore variants, and summarize complexity.<\/a><\/p>\n

\u2192 You keep decision control: every output is reviewed against agreed priorities and decision rules.<\/p>\n

\u2192 No black box: you get reusable templates and workflows your team can run.<\/p>\n

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Turn complexity into direction<\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/marcelrothenbusch.de\/wp-content\/uploads\/2026\/02\/CCV-UX-Strategy-Strategic-Alignment-Process.svg” title_text=”CCV-UX-Strategy-&-Strategic-Alignment-Process” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Intro” _builder_version=”4.27.5″ _module_preset=”default” background_color=”#FFFFFF” vertical_offset=”0px” z_index=”1″ custom_margin=”0px||0px||false|false” custom_padding=”15vh|3.5vw|15vh|3.5vw|false|false” custom_padding_tablet=”5vh||15vh||false|false” custom_padding_phone=”5vh||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.27.5″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width=”100%” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” custom_css_main_element=”margin: auto;” border_color_bottom=”#C9FF00″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.5″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_enable_image=”off” custom_padding=”0px||4vh||false|false” custom_padding_tablet=”|4vw||4vw|false|false” custom_padding_phone=”|0vw||0vw|false|false” custom_padding_last_edited=”on|phone” custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_text_color=”#ee4266″ header_font=”Epilogue Bold||||||||” header_text_color=”#071e25″ header_2_font=”Epilogue Variable|600|||||||” header_2_text_align=”left” header_2_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” header_2_letter_spacing=”-1px” header_2_line_height=”130%” text_orientation=”center” custom_margin=”||1vh||false|false” custom_padding=”||||false|false” custom_css_main_element=”font-size: clamp(32px, 6vw, 48px) !important;” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22header_2_text_color%22%93}”]<\/p>\n

Case Study<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_text_color=”#ee4266″ header_font=”Epilogue Bold||||||||” header_text_color=”#071e25″ header_2_font=”Epilogue Variable|600|||||||” header_2_text_align=”left” header_2_text_color=”#0a2a33″ header_2_font_size=”1em” header_2_letter_spacing=”-1px” header_2_line_height=”120%” header_3_font=”Epilogue Variable|600|||||||” header_3_text_align=”left” header_3_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” header_3_font_size=”1.5rem” header_3_line_height=”120%” text_orientation=”center” custom_margin=”||0vh||false|false” custom_padding=”||||false|false” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22header_3_text_color%22%93}”]<\/p>\n

STABILO Promotion Products<\/h3>\n

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New website incl. product configurator<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/marcelrothenbusch.de\/wp-content\/uploads\/2025\/05\/Stabilo_CaseStudy_Web_Small.pdf” url_new_window=”on” button_text=”Download case study ” button_alignment_tablet=”” button_alignment_phone=”center” button_alignment_last_edited=”on|phone” _builder_version=”4.27.5″ _module_preset=”default” custom_button=”on” button_text_size=”1rem” button_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” button_bg_color=”#C9FF00″ button_border_width=”1px” button_border_color=”#C9FF00″ button_border_radius=”999px” button_font=”Epilogue Regular||||||||” button_use_icon=”off” custom_margin=”4vh||||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”16px|32px|16px|32px|false|false” custom_padding_tablet=”2%||2%||false|false” custom_padding_phone=”5%||4%||false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22button_text_color%22,%22button_bg_color__hover%22,%22button_border_color__hover%22%93}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”width: 100% !important;” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#081134″ button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#FFFFFF” button_border_width__hover_enabled=”on|hover” button_border_color__hover_enabled=”on|desktop” button_border_color__hover=”#081134″ button_border_width__hover=”1px”][\/et_pb_button][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Variable||||||||” text_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” text_font_size=”1rem” text_letter_spacing=”-0.5px” text_line_height=”2rem” custom_margin=”4vh||0px||false|false” custom_padding=”||||false|false” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22text_text_color%22%93}”]<\/p>\n

Workshop
<\/span>User Stories
Customer Journeys
UX Concept
Wireframing
UX Design<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.5″ _module_preset=”default” background_color=”#C9FF00″ background_image=”https:\/\/marcelrothenbusch.de\/wp-content\/uploads\/2025\/06\/quote.svg” background_size=”custom” background_image_height=”40%” background_position=”bottom_right” background_horizontal_offset=”90%” background_vertical_offset=”90%” custom_padding=”4vh|2vw|4vh|2vw|false|false” custom_padding_tablet=”|4vw||4vw|false|false” custom_padding_phone=”4vh|4vw|4vh|4vw|false|false” custom_padding_last_edited=”on|tablet” custom_css_main_element=”margin: auto;” border_radii=”on|16px|16px|16px|16px” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Regular||||||||” text_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” text_font_size=”1.1rem” text_line_height=”160%” background_color=”RGBA(255,255,255,0)” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22text_text_color%22%93}”]<\/p>\n

For the relaunch of stabilo-promotion.com, our main priorities were performance and user-friendliness especially with a modern product configurator. We were particularly impressed by the seamless collaboration between UX concept and design and technical implementation: our requirements were not only understood, but thoughtfully expanded upon. The new configurator is a real highlight for us: our customers can now design their promotional products intuitively, which not only creates excitement but also significantly eases our sales processes. Since the launch, we\u2019ve received consistently positive feedback on the usability and professional look of the site. For us, it\u2019s a true leap forward in digital customer communication.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Variable|600|||||||” text_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” text_font_size=”1.1rem” text_line_height=”160%” background_color=”RGBA(255,255,255,0)” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22text_text_color%22%93}”]<\/p>\n

Harry Saffer
CEO STABILO Promotion Products<\/p>\n

Antonia Kohlbrenner
Head of Marketing, Projektleitung Relaunch<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.27.5″ _module_preset=”default” background_color=”#FFFFFF” z_index=”1″ module_alignment=”center” custom_padding=”5vh|3.5vw|15vh|3.5vw|false|false” custom_padding_tablet=”15vh|3.5vw||3.5vw|false|false” custom_padding_phone=”0vh|4vw|8vh|4vw|false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.27.5″ _module_preset=”default” width=”60%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” custom_padding_tablet=”|4vw||4vw|false|false” custom_padding_phone=”|0vw||0vw|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_text_color=”#ee4266″ header_font=”Epilogue Bold||||||||” header_text_color=”#071e25″ header_2_font=”Epilogue Variable|600|||||||” header_2_text_align=”left” header_2_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” header_2_letter_spacing=”-0.5px” header_2_line_height=”130%” z_index=”1″ text_orientation=”center” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_margin=”0px||3vh||false|false” custom_padding=”0px||0px||false|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”600ms” animation_intensity_slide=”5%” sticky_limit_bottom=”column” custom_css_main_element=”font-size: clamp(32px, 6vw, 48px) !important;” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22header_2_text_color%22%93}”]<\/p>\n

For companies & agencies<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Variable||||||||” text_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” text_font_size=”1.1rem” text_line_height=”160%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|tablet” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”600ms” animation_intensity_slide=”5%” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22text_text_color%22%93}”]<\/p>\n

I work with companies and agencies in different ways to ensure every digital project starts with a clear strategy and stays focused on user needs and business goals.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.5″ _module_preset=”default” width=”100%” custom_margin=”8vh||||false|false” custom_margin_tablet=”6vh||||false|false” custom_margin_phone=”6vh||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.5″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”6vh|3vw|6vh|3vw|false|false” custom_padding_tablet=”4vh|2vw|4vh|2vw|false|false” custom_padding_phone=”|4vw||4vw|false|false” custom_padding_last_edited=”on|tablet” animation_style=”slide” animation_direction=”bottom” animation_duration=”600ms” animation_intensity_slide=”5%” animation_speed_curve=”ease-out” border_radii=”on|16px|16px|16px|16px” border_width_all=”1px” border_color_all=”#EFEEEB” global_colors_info=”{}”][et_pb_image src=”https:\/\/marcelrothenbusch.de\/wp-content\/uploads\/2025\/06\/icon-inhouse-64px.svg” title_text=”icon-inhouse-64px” show_bottom_space=”off” _builder_version=”4.27.5″ _module_preset=”default” max_width=”90px” custom_margin=”||4vh||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_text_color=”#0A2A33″ header_3_font=”Epilogue Variable|600|||||||” header_3_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” header_3_font_size=”1.5rem” header_3_line_height=”120%” custom_margin=”||1vh||false|false” custom_padding=”||0px||false|false” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22header_3_text_color%22%93}”]<\/p>\n

Companies with in-house teams<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Variable||||||||” text_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” text_font_size=”1.1rem” text_line_height=”160%” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22text_text_color%22%93}”]<\/p>\n

I help define the strategic UX concept and support your design team to deliver a clear, user-centered experience aligned with your goals.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.5″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”6vh|3vw|6vh|3vw|false|false” custom_padding_tablet=”4vh|2vw|4vh|2vw|false|false” custom_padding_phone=”|4vw||4vw|false|false” custom_padding_last_edited=”on|tablet” animation_style=”slide” animation_direction=”bottom” animation_duration=”600ms” animation_delay=”300ms” animation_intensity_slide=”5%” animation_speed_curve=”ease-out” border_radii=”on|16px|16px|16px|16px” border_width_all=”1px” border_color_all=”#EFEEEB” global_colors_info=”{}”][et_pb_image src=”https:\/\/marcelrothenbusch.de\/wp-content\/uploads\/2025\/06\/icon-end-to-end-64px.svg” alt=”End-to-end icon showing a continuous line with start and end points at each end, symbolizing a complete, connected process.” title_text=”full-scope-process-icon” show_bottom_space=”off” _builder_version=”4.27.5″ _module_preset=”default” max_width=”90px” custom_margin=”||4vh||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_text_color=”#0A2A33″ header_3_font=”Epilogue Variable|600|||||||” header_3_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” header_3_font_size=”1.5rem” header_3_line_height=”120%” custom_margin=”||1vh||false|false” custom_padding=”||0px||false|false” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22header_3_text_color%22%93}”]<\/p>\n

Companies needing end-to-end support<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Variable||||||||” text_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” text_font_size=”1.1rem” text_line_height=”160%” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22text_text_color%22%93}”]<\/p>\n

I also guide the project from UX concept to development, creating visuals, managing the entire design process, collaborating with developers, and ensuring quality through final reviews.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.5″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”6vh|3vw|6vh|3vw|false|false” custom_padding_tablet=”4vh|2vw|4vh|2vw|false|false” custom_padding_phone=”|4vw||4vw|false|false” custom_padding_last_edited=”on|tablet” animation_style=”slide” animation_direction=”bottom” animation_duration=”600ms” animation_delay=”600ms” animation_intensity_slide=”5%” animation_speed_curve=”ease-out” border_radii=”on|16px|16px|16px|16px” border_width_all=”1px” border_color_all=”#EFEEEB” global_colors_info=”{}”][et_pb_image src=”https:\/\/marcelrothenbusch.de\/wp-content\/uploads\/2025\/06\/icon-agencies-64px.svg” alt=”Agencies icon showing mu\u00f6tiple layers above each other symbolizing collaboration between different parties.” title_text=”agency-network-symbol” show_bottom_space=”off” _builder_version=”4.27.5″ _module_preset=”default” max_width=”90px” custom_margin=”||4vh||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_text_color=”#0A2A33″ header_3_font=”Epilogue Variable|600|||||||” header_3_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” header_3_font_size=”1.5rem” header_3_line_height=”120%” custom_margin=”||1vh||false|false” custom_padding=”||0px||false|false” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22header_3_text_color%22%93}”]<\/p>\n

Agencies seeking strategic depth<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Variable||||||||” text_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” text_font_size=”1.1rem” text_line_height=”160%” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22text_text_color%22%93}”]<\/p>\n

I partner with agencies to shape early project stages defining concepts and steering design toward development.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.5″ _module_preset=”default” background_color=”#FFFFFF” z_index=”1″ custom_margin=”||||false|false” custom_padding=”5vh|3.5vw|15vh|3.5vw|false|false” custom_padding_tablet=”10vh|3.5vw|15vh|3.5vw|false|false” custom_padding_phone=”5vh||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.27.5″ _module_preset=”default” z_index=”1″ width=”100%” custom_margin=”||||false|false” custom_padding=”0px||0px||false|false” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.5″ _module_preset=”default” background_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” custom_padding=”6vh|4vw|6vh|4vw|false|false” custom_css_main_element=”display: flex;||flex-direction: column;” border_radii=”on|16px|16px|16px|16px” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22background_color%22%93}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_text_color=”#ee4266″ header_font=”Epilogue Bold||||||||” header_text_color=”#071e25″ header_2_font=”Epilogue Variable|600|||||||” header_2_text_align=”left” header_2_text_color=”#FFFFFF” header_2_letter_spacing=”-1px” header_2_line_height=”130%” text_orientation=”center” custom_margin=”||2vw||false|false” custom_css_main_element=”font-size: clamp(32px, 6vw, 48px) !important;” global_colors_info=”{}”]<\/p>\n

Ready to create customer victories?<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Regular||||||||” text_text_color=”#f6fbff” text_font_size=”1.1rem” text_line_height=”160%” custom_margin=”0px||2vw||false|false” custom_margin_tablet=”0px||2vw||false|false” custom_margin_phone=”0px||4vw||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n

Let’s discuss your specific challenges and explore how my approach can help align your stakeholders around meaningful customer experiences.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Bold||||||||” text_text_color=”#f6fbff” text_font_size=”1.1rem” text_line_height=”160%” custom_margin=”0px||2vw||false|false” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n

    \n
  • No pressure, just practical insights<\/li>\n
  • Understand if my approach is right for your specific situation<\/li>\n<\/ul>\n

    [\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQzODMifX0=@” button_text=”Get in touch” button_alignment_tablet=”” button_alignment_phone=”center” button_alignment_last_edited=”on|phone” _builder_version=”4.27.5″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”1rem” button_text_color=”#0A2A33″ button_bg_color=”#C9FF00″ button_border_width=”1px” button_border_color=”#C9FF00″ button_border_radius=”999px” button_font=”Epilogue Regular||||||||” button_use_icon=”off” custom_margin=”0vh||||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”4vh||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”16px|32px|16px|32px|false|false” custom_padding_tablet=”2%||2%||false|false” custom_padding_phone=”5%||4%||false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”width: 100% !important;” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#FFFFFF” button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#0A2A33″ button_border_color__hover_enabled=”on|hover” button_border_color__hover=”#FFFFFF”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.5″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”4vh|2vw|4vh|2vw|false|false” custom_padding_tablet=”4vh|2vw|4vh|2vw|false|false” custom_padding_phone=”|0vw||0vw|false|false” custom_padding_last_edited=”on|phone” custom_css_main_element=”display: flex;||flex-direction: column;” border_radii=”on|0rem|0rem|0rem|0rem” border_color_all=”rgba(10,42,51,0.1)” border_color_bottom=”#C9FF00″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_text_color=”#ee4266″ header_font=”Epilogue Bold||||||||” header_text_color=”#071e25″ header_2_font=”Epilogue Variable|600|||||||” header_2_text_align=”left” header_2_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” header_2_letter_spacing=”-1px” header_2_line_height=”130%” text_orientation=”center” custom_margin=”||2vw||false|false” custom_css_main_element=”font-size: clamp(32px, 6vw, 48px) !important;” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22header_2_text_color%22%93}”]<\/p>\n

    Find out where your team stands in 5 minutes<\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Variable||||||||” text_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” text_font_size=”1.1rem” text_letter_spacing=”-0.5px” text_line_height=”160%” custom_margin=”||2vw||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22text_text_color%22%93}”]<\/p>\n

    Before your next big project kicks off, this free Alignment Audit<\/span> tells you exactly where stakeholder friction is hiding. You’ll get an instant score (0\u2013100), your zone (Friction\/Consensus\/Velocity), and a toolkit to fix the weak spots.<\/p>\n

    No guesswork. No assumptions. Just clarity.<\/p>\n

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    UX Strategy for complex B2B projectsFirst we create a clear vision and get teams aligned on priorities and decision rules. Then we turn that clarity into execution using AI-assisted workflows and human review to reduce content cycles and speed up delivery.

    \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>B2B website relaunches derail when stake\u00adholders are not alignedIf priorities, decision rules, and customer understanding are missing, delivery turns into: \u2192 endless stakeholder rounds \u2192 delays and budget creep \u2192 a poor user experienceBuild your web project around Customer VictoryCustomer Victory is your shared definition of what success looks like for customers. It aligns Marketing, Sales, IT, and leadership, and gives your UX strategy and UX design a clear direction from kickoff to delivery, so you develop a focused project with fewer revisions and better outcomes.UX strategy with design supportAfter 20+ years working with agencies and companies, I\u2019ve seen a common problem: projects often focus on features and design but overlook user needs and team alignment. That\u2019s why I built the Customer Victory Framework. It starts with a Stakeholder Alignment Workshop to align priorities and decision rules, then turns that clarity into AI-assisted\u00a0UX strategy (context, journeys, requirements, content) and UX design direction that teams can execute. \u2192 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-8","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/marcelrothenbusch.de\/en\/wp-json\/wp\/v2\/pages\/8","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marcelrothenbusch.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marcelrothenbusch.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marcelrothenbusch.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marcelrothenbusch.de\/en\/wp-json\/wp\/v2\/comments?post=8"}],"version-history":[{"count":1475,"href":"https:\/\/marcelrothenbusch.de\/en\/wp-json\/wp\/v2\/pages\/8\/revisions"}],"predecessor-version":[{"id":7804,"href":"https:\/\/marcelrothenbusch.de\/en\/wp-json\/wp\/v2\/pages\/8\/revisions\/7804"}],"wp:attachment":[{"href":"https:\/\/marcelrothenbusch.de\/en\/wp-json\/wp\/v2\/media?parent=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}