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Customer Victory Canvas<\/p>\n
[\/et_pb_text][et_pb_heading title=”Clarity and direction for your web project” _builder_version=”4.27.4″ _module_preset=”default” title_font=”Epilogue Variable|600|||||||” title_text_color=”#FFFFFF” title_font_size=”1rem” title_letter_spacing=”-1px” title_line_height=”120%” custom_css_main_element=”font-size: clamp(56px, 6vw, 80px) !important;” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”2_5″ disabled_on=”on|off|off” _builder_version=”4.27.5″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” position_origin_a=”top_right” z_index=”12″ custom_padding=”2vw|2vw|2vw|2vw|false|false” border_radii=”on|0rem|0rem|0rem|0rem” border_width_all=”2px” border_color_all=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Intro” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#f4f5fa” vertical_offset=”0px” z_index=”1″ custom_margin=”||||false|false” custom_padding=”15vh|3.5vw|15vh|3.5vw|false|false” custom_padding_tablet=”15vh|3.5vw|15vh|3.5vw|false|false” custom_padding_phone=”8vh||8vh||false|false” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Regular||||||||” text_text_color=”#687d73″ text_font_size=”1rem” text_line_height=”1.6rem” header_2_font=”Epilogue Variable|600|||||||” header_2_text_align=”left” header_2_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” header_2_font_size=”1em” header_2_letter_spacing=”-1px” header_2_line_height=”120%” header_3_font=”Epilogue Bold||||||||” header_3_font_size=”1.5rem” header_3_line_height=”2rem” max_width=”60%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|tablet” custom_margin=”||3vh||false|false” custom_css_main_element=”font-size: clamp(40px, 6vw, 56px) !important;” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22header_2_text_color%22%93}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Regular||||||||” text_text_color=”#0A2A33″ text_font_size=”1.1rem” text_line_height=”150%” max_width=”60%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin=”0px||0vh||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n
Imagine getting your CMO, CTO, Product Owner, and UX team to not just agree, but to get genuinely excited about the same digital vision. The Customer Victory Canvas makes this possible by shifting the conversation from competing priorities to shared customer success.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.5″ _module_preset=”default” background_color=”#f4f5fa” background_image=”https:\/\/marcelrothenbusch.de\/wp-content\/uploads\/2025\/07\/Presentation-of-the-Customer-Victory-Canvas-on-an-iPad.jpg” parallax=”on” z_index=”1″ sticky_position=”top” sticky_offset_surrounding=”off” sticky_transition=”off” custom_css_main_element=”min-height: 100vh;” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#f4f5fa” background_enable_image=”off” background_size=”initial” background_blend=”darken” z_index=”2″ custom_padding=”10vh|3.5vw|15vh|3.5vw|false|false” custom_padding_tablet=”10vh|3.5vw|15vh|3.5vw|false|false” custom_padding_phone=”0vh|3.5vw|8vh|3.5vw|false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”100%” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Regular||||||||” text_text_color=”#687d73″ text_font_size=”1rem” text_line_height=”1.6rem” header_2_font=”Epilogue Variable|600|||||||” header_2_text_align=”left” header_2_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” header_2_font_size=”1em” header_2_letter_spacing=”-1px” header_2_line_height=”120%” header_3_font=”Epilogue Bold||||||||” header_3_font_size=”1.5rem” header_3_line_height=”2rem” max_width=”60%” max_width_tablet=”60%” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin=”||2vh||false|false” custom_css_main_element=”font-size: clamp(40px, 6vw, 56px) !important;” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22header_2_text_color%22%93}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” module_alignment=”center” custom_margin=”5vh||0px||false|false” custom_margin_tablet=”5vh||0px||false|false” custom_margin_phone=”4vh||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”||||false|false” border_radii=”on|0em|0em|0em|0em” border_color_all=”#EFEEEB” border_color_bottom=”#C9FF00″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” header_3_font=”Epilogue Variable|600|||||||” header_3_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” header_3_font_size=”1em” header_3_letter_spacing=”-1px” header_3_line_height=”120%” custom_margin=”||3vh||false|false” custom_css_main_element=”font-size: clamp(32px, 6vw, 40px) !important;” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22header_3_text_color%22%93}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Regular||||||||” text_text_color=”#0A2A33″ text_font_size=”0.9rem” text_line_height=”1rem” header_2_font=”Epilogue Regular||||||||” header_2_text_align=”center” header_2_text_color=”#0A2A33″ header_2_font_size=”0.9rem” header_2_line_height=”1rem” background_color=”rgba(10,42,51,0.1)” module_alignment=”left” custom_margin=”0px|0.5vw|0px||false|false” custom_padding=”1.25vh|20px|1vh|20px|false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0%||false|false” custom_padding_last_edited=”on|tablet” custom_css_main_element=”display: inline-block;” border_radii=”on|999px|999px|999px|999px” border_color_all=”#0A2A33″ global_colors_info=”{}”]<\/p>\n
Chief Marketing Officer<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Regular||||||||” text_text_color=”#0A2A33″ text_font_size=”0.9rem” text_line_height=”1rem” header_2_font=”Epilogue Regular||||||||” header_2_text_align=”center” header_2_text_color=”#0A2A33″ header_2_font_size=”0.9rem” header_2_line_height=”1rem” background_color=”rgba(10,42,51,0.1)” module_alignment=”left” custom_margin=”0px|0.5vw|0px||false|false” custom_padding=”1.25vh|20px|1vh|20px|false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0%||false|false” custom_padding_last_edited=”on|tablet” custom_css_main_element=”display: inline-block;” border_radii=”on|999px|999px|999px|999px” border_color_all=”#0A2A33″ global_colors_info=”{}”]<\/p>\n
Chief Technology Officer<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Regular||||||||” text_text_color=”#0A2A33″ text_font_size=”0.9rem” text_line_height=”1rem” header_2_font=”Epilogue Regular||||||||” header_2_text_align=”center” header_2_text_color=”#0A2A33″ header_2_font_size=”0.9rem” header_2_line_height=”1rem” background_color=”rgba(10,42,51,0.1)” module_alignment=”left” custom_margin=”0px|0.5vw|0px||false|false” custom_padding=”1.25vh|20px|1vh|20px|false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0%||false|false” custom_padding_last_edited=”on|tablet” custom_css_main_element=”display: inline-block;” border_radii=”on|999px|999px|999px|999px” border_color_all=”#0A2A33″ global_colors_info=”{}”]<\/p>\n
Chief Executive Officer<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Regular||||||||” text_text_color=”#0A2A33″ text_font_size=”0.9rem” text_line_height=”1rem” header_2_font=”Epilogue Regular||||||||” header_2_text_align=”center” header_2_text_color=”#0A2A33″ header_2_font_size=”0.9rem” header_2_line_height=”1rem” background_color=”rgba(10,42,51,0.1)” module_alignment=”left” custom_margin=”0px|0.5vw|0px||false|false” custom_padding=”1.25vh|20px|1vh|20px|false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0%||false|false” custom_padding_last_edited=”on|tablet” custom_css_main_element=”display: inline-block;” border_radii=”on|999px|999px|999px|999px” border_color_all=”#0A2A33″ global_colors_info=”{}”]<\/p>\n
Marketing Director<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Regular||||||||” text_text_color=”#0A2A33″ text_font_size=”0.9rem” text_line_height=”1rem” header_2_font=”Epilogue Regular||||||||” header_2_text_align=”center” header_2_text_color=”#0A2A33″ header_2_font_size=”0.9rem” header_2_line_height=”1rem” background_color=”rgba(10,42,51,0.1)” module_alignment=”left” custom_margin=”0px|0.5vw|0px||false|false” custom_padding=”1.25vh|20px|1vh|20px|false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0%||false|false” custom_padding_last_edited=”on|tablet” custom_css_main_element=”display: inline-block;” border_radii=”on|999px|999px|999px|999px” border_color_all=”#0A2A33″ global_colors_info=”{}”]<\/p>\n
UX\/Product Manager<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Variable||||||||” text_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” text_font_size=”1.1rem” text_line_height=”150%” header_3_font=”Epilogue Variable|600|||||||” header_3_font_size=”2rem” header_3_line_height=”120%” custom_margin=”3vh||||false|false” custom_padding=”||||false|false” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22text_text_color%22%93}”]<\/p>\n
Whether you’re a CMO, CTO, or CEO, the core challenge is misaligned priorities that confuse teams and overlook customer needs. The Customer Victory Canvas cuts through the noise, turning scattered input into a clear, shared vision of customer impact. It helps teams align, stay focused, and make confident, user-driven decisions about what to build and why.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”||||false|false” border_radii=”on|0em|0em|0em|0em” border_color_all=”#EFEEEB” border_color_bottom=”#C9FF00″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” header_3_font=”Epilogue Variable|600|||||||” header_3_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” header_3_font_size=”1em” header_3_letter_spacing=”-1px” header_3_line_height=”120%” custom_margin=”||3vh||false|false” custom_margin_tablet=”||3vh||false|false” custom_margin_phone=”4vh||3vh||false|false” custom_margin_last_edited=”on|phone” custom_css_main_element=”font-size: clamp(32px, 6vw, 40px) !important;” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22header_3_text_color%22%93}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Regular||||||||” text_text_color=”#0A2A33″ text_font_size=”0.9rem” text_line_height=”1rem” header_2_font=”Epilogue Regular||||||||” header_2_text_align=”center” header_2_text_color=”#0A2A33″ header_2_font_size=”0.9rem” header_2_line_height=”1rem” background_color=”rgba(10,42,51,0.1)” module_alignment=”left” custom_margin=”0px|0.5vw|0px||false|false” custom_padding=”1.25vh|20px|1vh|20px|false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0%||false|false” custom_padding_last_edited=”on|tablet” custom_css_main_element=”display: inline-block;” border_radii=”on|999px|999px|999px|999px” border_color_all=”#0A2A33″ global_colors_info=”{}”]<\/p>\n
Managing Director<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Regular||||||||” text_text_color=”#0A2A33″ text_font_size=”0.9rem” text_line_height=”1rem” header_2_font=”Epilogue Regular||||||||” header_2_text_align=”center” header_2_text_color=”#0A2A33″ header_2_font_size=”0.9rem” header_2_line_height=”1rem” background_color=”rgba(10,42,51,0.1)” module_alignment=”left” custom_margin=”0px|0.5vw|0px||false|false” custom_padding=”1.25vh|20px|1vh|20px|false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0%||false|false” custom_padding_last_edited=”on|tablet” custom_css_main_element=”display: inline-block;” border_radii=”on|999px|999px|999px|999px” border_color_all=”#0A2A33″ global_colors_info=”{}”]<\/p>\n
Creative Director<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Regular||||||||” text_text_color=”#0A2A33″ text_font_size=”0.9rem” text_line_height=”1rem” header_2_font=”Epilogue Regular||||||||” header_2_text_align=”center” header_2_text_color=”#0A2A33″ header_2_font_size=”0.9rem” header_2_line_height=”1rem” background_color=”rgba(10,42,51,0.1)” module_alignment=”left” custom_margin=”0px|0.5vw|0px||false|false” custom_padding=”1.25vh|20px|1vh|20px|false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0%||false|false” custom_padding_last_edited=”on|tablet” custom_css_main_element=”display: inline-block;” border_radii=”on|999px|999px|999px|999px” border_color_all=”#0A2A33″ global_colors_info=”{}”]<\/p>\n
Client Services Director<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Regular||||||||” text_text_color=”#0A2A33″ text_font_size=”0.9rem” text_line_height=”1rem” header_2_font=”Epilogue Regular||||||||” header_2_text_align=”center” header_2_text_color=”#0A2A33″ header_2_font_size=”0.9rem” header_2_line_height=”1rem” background_color=”rgba(10,42,51,0.1)” module_alignment=”left” custom_margin=”0px|0.5vw|0px||false|false” custom_padding=”1.25vh|20px|1vh|20px|false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0%||false|false” custom_padding_last_edited=”on|tablet” custom_css_main_element=”display: inline-block;” border_radii=”on|999px|999px|999px|999px” border_color_all=”#0A2A33″ global_colors_info=”{}”]<\/p>\n
Project Manager<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Regular||||||||” text_text_color=”#0A2A33″ text_font_size=”0.9rem” text_line_height=”1rem” header_2_font=”Epilogue Regular||||||||” header_2_text_align=”center” header_2_text_color=”#0A2A33″ header_2_font_size=”0.9rem” header_2_line_height=”1rem” background_color=”rgba(10,42,51,0.1)” module_alignment=”left” custom_margin=”0px|0.5vw|0px||false|false” custom_padding=”1.25vh|20px|1vh|20px|false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0%||false|false” custom_padding_last_edited=”on|tablet” custom_css_main_element=”display: inline-block;” border_radii=”on|999px|999px|999px|999px” border_color_all=”#0A2A33″ global_colors_info=”{}”]<\/p>\n
UX Strategist<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Variable||||||||” text_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” text_font_size=”1.1rem” text_line_height=”150%” header_3_font=”Epilogue Variable|600|||||||” header_3_font_size=”2rem” header_3_line_height=”120%” custom_margin=”3vh||||false|false” custom_padding=”||||false|false” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22text_text_color%22%93}”]<\/p>\n
Whether you’re an agency owner, creative director, or project manager, you\u2019ve likely faced the same issues: unclear feedback, scope creep, and clients fixated on features. The Customer Victory Canvas shifts the focus from looks to real customer results. It provides a clear discovery framework, guides decisions with insights.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Sektion” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#f4f5fa” z_index=”1″ custom_padding=”15vh|3.5vw|15vh|3.5vw|false|false” custom_padding_tablet=”10vh||10vh||false|false” custom_padding_phone=”8vh|3.5vw|8vh|3.5vw|false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” module_alignment=”center” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” custom_css_main_element=”min-height: 75vh;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Variable||||||||” header_2_font=”Epilogue Variable|600|||||||” header_2_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” header_2_font_size=”1em” header_2_letter_spacing=”-1px” header_2_line_height=”120%” header_3_font=”Epilogue Variable|600|||||||” header_3_font_size=”2rem” header_3_line_height=”120%” custom_margin=”||3vh||false|false” custom_padding=”||0px||false|false” custom_css_main_element=”font-size: clamp(40px, 6vw, 56px) !important;” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22header_2_text_color%22%93}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Variable||||||||” text_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” text_font_size=”1.1rem” text_line_height=”150%” header_3_font=”Epilogue Variable|600|||||||” header_3_font_size=”2rem” header_3_line_height=”120%” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22text_text_color%22%93}”]<\/p>\n
Map your customer’s current reality, uncovering the compelling narrative that connects your company with your customers’ deepest needs to build truly resonant digital experiences.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”||||false|false” border_radii=”on|0em|0em|0em|0em” border_color_all=”rgba(10,42,51,0.1)” global_colors_info=”{}”][et_pb_image src=”https:\/\/marcelrothenbusch.de\/wp-content\/uploads\/2025\/06\/iso-understand.svg” alt=”Stylized graphic titled %22Customer Understanding%22 showing smileys with different emotional expressions from sad to happy, representing emotional feedback. Customer Understanding is the first part of the customer victory canvas. A modern, isometric-style illustration labeled \u201cStakeholder Alignment\u201d features a network of user icons connected in a circular flow around a central yellow flag symbol, representing a shared goal. Floating speech bubbles with icons\u2014a heart and a lightning bolt\u2014symbolize emotional engagement and potential conflict or energy. The layered design and green-to-dark gradient background give the image depth and a tech-savvy aesthetic, ideal for presentations or digital strategy visuals focused on collaboration and communication.” title_text=”iso-understand” _builder_version=”4.27.5″ _module_preset=”default” max_width=”80%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” module_alignment=”right” custom_padding_tablet=”” custom_padding_phone=”4vh||||false|false” custom_padding_last_edited=”on|phone” custom_css_main_element=”margin: auto;” border_radii=”on|0em|0em|0em|0em” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” custom_css_main_element=”min-height: 75vh;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”||||false|false” border_radii=”on|0em|0em|0em|0em” global_colors_info=”{}”][et_pb_image src=”https:\/\/marcelrothenbusch.de\/wp-content\/uploads\/2025\/06\/iso-alignment-stakeholder.svg” alt=”Stylized graphic titled %22Stakeholder Alignment%22 showing connected people icons around a central flag, with speech bubbles representing feedback and interaction. Stakeholder Alignment is the second part of the Customer Victory Canvas.” title_text=”Stakeholder-Alignment-Visual-Concept” disabled_on=”on|on|off” _builder_version=”4.27.5″ _module_preset=”default” max_width=”80%” max_width_tablet=”80%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”left” custom_css_main_element=”margin: auto;” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” header_2_font=”Epilogue Variable|600|||||||” header_2_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” header_2_font_size=”1em” header_2_letter_spacing=”-1px” header_2_line_height=”120%” header_3_font=”Epilogue Variable|600|||||||” header_3_font_size=”2rem” header_3_line_height=”120%” custom_margin=”||3vh||false|false” custom_padding=”||0px||false|false” custom_css_main_element=”font-size: clamp(40px, 6vw, 56px) !important;” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22header_2_text_color%22%93}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Variable||||||||” text_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” text_font_size=”1.1rem” text_line_height=”150%” header_3_font=”Epilogue Variable|600|||||||” header_3_font_size=”2rem” header_3_line_height=”120%” custom_margin=”0px||0px||false|false” custom_margin_tablet=”0px||4vh||false|false” custom_margin_phone=”0px||4vh||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px||0px||false|false” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22text_text_color%22%93}”]<\/p>\n
Create alignment by bringing diverse stakeholder perspectives together around a shared vision, translating between technical, marketing, and leadership languages to focus everyone on what truly matters.<\/p>\n
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[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Variable||||||||” text_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” text_font_size=”1.1rem” text_line_height=”150%” header_3_font=”Epilogue Variable|600|||||||” header_3_font_size=”2rem” header_3_line_height=”120%” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22text_text_color%22%93}”]<\/p>\n
Define what victory looks like for your customers by outlining tangible outcomes, personal transformation, and success ripple effects, creating a clear roadmap that fulfills both user needs and business goals.<\/p>\n
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[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Variable||||||||” text_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” text_font_size=”1.1rem” text_line_height=”150%” header_3_font=”Epilogue Variable|600|||||||” header_3_font_size=”2rem” header_3_line_height=”120%” max_width=”60%” max_width_tablet=”60%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22text_text_color%22%93}”]<\/p>\n
Define what victory looks like for your customers by outlining tangible outcomes, personal transformation, and success ripple effects, creating a clear roadmap that fulfills both user needs and business goals.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.5″ _module_preset=”default” z_index=”1″ width=”100%” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”4vh|2vw|4vh|2vw|false|false” custom_css_main_element=”display: flex;||flex-direction: column;” border_radii=”on|0rem|0rem|0rem|0rem” border_color_all=”#EFEEEB” border_color_bottom=”#C9FF00″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_text_color=”#ee4266″ header_font=”Epilogue Bold||||||||” header_text_color=”#071e25″ header_2_font=”Epilogue Bold||||||||” header_2_text_align=”left” header_2_text_color=”#0a2a33″ header_2_font_size=”1em” header_2_letter_spacing=”-1px” header_2_line_height=”150%” header_3_font=”Epilogue Variable|600|||||||” header_3_text_align=”left” header_3_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” header_3_font_size=”2.5rem” header_3_line_height=”120%” text_orientation=”center” custom_margin=”||1.5vw||false|false” custom_margin_tablet=”||1.5vw||false|false” custom_margin_phone=”||2vw||false|false” custom_margin_last_edited=”on|phone” custom_css_main_element=”font-size: clamp(32px, 6vw, 40px) !important;” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22header_3_text_color%22%93}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Regular||||||||” text_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” text_font_size=”1rem” text_line_height=”1.6rem” custom_margin=”||||false|false” custom_margin_tablet=”||2vw||false|false” custom_margin_phone=”||2vh||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22text_text_color%22%93}”]<\/p>\n
Before your next big project kicks off, this free Alignment Audit<\/strong> tells you exactly where stakeholder friction is hiding. You’ll get an instant score (0\u2013100), your zone (Friction\/Consensus\/Velocity), and a toolkit to fix the weak spots.<\/p>\n No guesswork. No assumptions. Just clarity.\/p><\/p>\n [\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjYyODUifX0=@” button_text=”Take the Audit” button_alignment=”left” button_alignment_tablet=”” button_alignment_phone=”center” button_alignment_last_edited=”on|phone” module_id=”overlay_unique_id_4379″ _builder_version=”4.27.5″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”1rem” button_text_color=”#FFFFFF” button_bg_color=”#0A2A33″ button_border_width=”0px” button_border_color=”RGBA(255,255,255,0)” button_border_radius=”999px” button_font=”Epilogue Regular||||||||” button_use_icon=”off” custom_margin=”auto||0px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”16px|32px|16px|32px|false|false” custom_padding_tablet=”2%||2%||false|false” custom_padding_phone=”5%||4%||false|false” 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custom_margin_tablet=”||2vw||false|false” custom_margin_phone=”||2vh||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n Let’s discuss your specific challenges and explore how my approach can help align your stakeholders around meaningful customer experiences.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Epilogue Variable|600|||||||” text_text_color=”#efeeeb” text_font_size=”1rem” text_letter_spacing=”-0.5px” text_line_height=”1.6rem” custom_margin=”||1vh||false|false” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUwODQifX0=@” button_text=”Tell me more!” button_alignment_tablet=”” button_alignment_phone=”center” button_alignment_last_edited=”on|phone” _builder_version=”4.27.4″ _dynamic_attributes=”button_url” 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button_border_color__hover=”#FF3434″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#f4f5fa” background_enable_image=”off” background_size=”initial” background_blend=”darken” z_index=”2″ custom_padding=”10vh|3.5vw|15vh|3.5vw|false|false” custom_padding_tablet=”10vh|3.5vw|15vh|3.5vw|false|false” custom_padding_phone=”0vh|3.5vw|8vh|3.5vw|false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”100%” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Regular||||||||” text_text_color=”#687d73″ text_font_size=”1rem” text_line_height=”1.6rem” header_2_font=”Epilogue Variable|600|||||||” header_2_text_align=”left” header_2_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” header_2_font_size=”1em” header_2_letter_spacing=”-1px” header_2_line_height=”120%” header_3_font=”Epilogue Bold||||||||” header_3_font_size=”1.5rem” header_3_line_height=”2rem” max_width=”60%” max_width_tablet=”60%” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin=”||2vh||false|false” custom_css_main_element=”font-size: clamp(40px, 6vw, 56px) !important;” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22header_2_text_color%22%93}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” make_equal=”on” _builder_version=”4.27.5″ _module_preset=”default” width=”100%” module_alignment=”center” custom_margin=”5vh||0px||false|false” custom_margin_tablet=”5vh||0px||false|false” custom_margin_phone=”4vh||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||5vh||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”||||false|false” border_radii=”on|0em|0em|0em|0em” border_color_all=”#EFEEEB” border_color_bottom=”#C9FF00″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” header_3_font=”Epilogue Variable|600|||||||” header_3_font_size=”1em” header_3_letter_spacing=”-1px” header_3_line_height=”120%” custom_margin=”||3vh||false|false” custom_css_main_element=”font-size: clamp(32px, 6vw, 40px) !important;” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22text_text_color%22%93}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Variable||||||||” text_text_color=”#0A2A33″ text_font_size=”1.1rem” text_line_height=”150%” header_3_font=”Epilogue Variable|600|||||||” header_3_font_size=”2rem” header_3_line_height=”120%” custom_margin=”3vh||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n The Customer Victory Canvas is a strategic framework designed to transform competing stakeholder priorities into a unified focus. It acts as the collaborative center of a web project, mapping the journey from a customer’s current challenges to their “meaningful victory.”<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”||||false|false” border_radii=”on|0em|0em|0em|0em” border_color_all=”#EFEEEB” border_color_bottom=”#C9FF00″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” header_3_font=”Epilogue Variable|600|||||||” header_3_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” header_3_font_size=”1em” header_3_letter_spacing=”-1px” header_3_line_height=”120%” custom_margin=”||3vh||false|false” custom_margin_tablet=”||3vh||false|false” custom_margin_phone=”4vh||3vh||false|false” custom_margin_last_edited=”on|phone” custom_css_main_element=”font-size: clamp(32px, 6vw, 40px) !important;” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22header_3_text_color%22%93}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Variable||||||||” text_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” text_font_size=”1.1rem” text_line_height=”150%” header_3_font=”Epilogue Variable|600|||||||” header_3_font_size=”2rem” header_3_line_height=”120%” custom_margin=”3vh||||false|false” custom_padding=”||||false|false” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22text_text_color%22%93}”]<\/p>\n It is specifically built for B2B companies (CMOs, CTOs, CEOs) and digital agencies (Managing Directors, UX Strategists) who face issues like unclear feedback, scope creep, or misaligned priorities during complex web projects.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” module_alignment=”center” custom_margin=”5vh||0px||false|false” custom_margin_tablet=”5vh||0px||false|false” custom_margin_phone=”4vh||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”||||false|false” border_radii=”on|0em|0em|0em|0em” border_color_all=”#EFEEEB” border_color_bottom=”#C9FF00″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” header_3_font=”Epilogue Variable|600|||||||” header_3_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” header_3_font_size=”1em” header_3_letter_spacing=”-1px” header_3_line_height=”120%” custom_margin=”||3vh||false|false” custom_margin_tablet=”||3vh||false|false” custom_margin_phone=”4vh||3vh||false|false” custom_margin_last_edited=”on|phone” custom_css_main_element=”font-size: clamp(32px, 6vw, 40px) !important;” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22header_3_text_color%22%93}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Variable||||||||” text_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” text_font_size=”1.1rem” text_line_height=”150%” header_3_font=”Epilogue Variable|600|||||||” header_3_font_size=”2rem” header_3_line_height=”120%” custom_margin=”3vh||||false|false” custom_padding=”||||false|false” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22text_text_color%22%93}”]<\/p>\n It shifts the conversation from technical features or individual department goals to shared customer success. By using a common language that translates between technical, marketing, and leadership perspectives, it ensures every stakeholder is excited about the same digital vision.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”||||false|false” border_radii=”on|0em|0em|0em|0em” border_color_all=”#EFEEEB” border_color_bottom=”#C9FF00″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” header_3_font=”Epilogue Variable|600|||||||” header_3_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” header_3_font_size=”1em” header_3_letter_spacing=”-1px” header_3_line_height=”120%” custom_margin=”||3vh||false|false” custom_margin_tablet=”||3vh||false|false” custom_margin_phone=”4vh||3vh||false|false” custom_margin_last_edited=”on|phone” custom_css_main_element=”font-size: clamp(32px, 6vw, 40px) !important;” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22header_3_text_color%22%93}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Variable||||||||” text_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” text_font_size=”1.1rem” text_line_height=”150%” header_3_font=”Epilogue Variable|600|||||||” header_3_font_size=”2rem” header_3_line_height=”120%” custom_margin=”3vh||||false|false” custom_padding=”||||false|false” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22text_text_color%22%93}”]<\/p>\n Yes. There is a “DIY approach” where you can download the digital assets and work through your project independently using the provided playbook.<\/p>\n The best: The Customer Victory Canvas Kit” is completely free!<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Customer Victory CanvasA tool that goes beyond featuresImagine getting your CMO, CTO, Product Owner, and UX team to not just agree, but to get genuinely excited about the same digital vision. The Customer Victory Canvas makes this possible by shifting the conversation from competing priorities to shared customer success.Who needs the Customer Victory CanvasCompaniesChief Marketing OfficerChief Technology OfficerChief Executive OfficerMarketing DirectorUX\/Product ManagerWhether you’re a CMO, CTO, or CEO, the core challenge is misaligned priorities that confuse teams and overlook customer needs. The Customer Victory Canvas cuts through the noise, turning scattered input into a clear, shared vision of customer impact. It helps teams align, stay focused, and make confident, user-driven decisions about what to build and why.AgenciesManaging DirectorCreative DirectorClient Services DirectorProject ManagerUX StrategistWhether you’re an agency owner, creative director, or project manager, you\u2019ve likely faced the same issues: unclear feedback, scope creep, and clients fixated on features. The Customer Victory Canvas shifts the focus from looks to real customer results. It provides a clear discovery framework, guides decisions with insights.Map customer realityMap your customer’s current reality, uncovering the compelling narrative that connects your company with your customers’ deepest needs to build truly resonant digital experiences.Align stakeholdersCreate alignment by bringing diverse […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-411","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/marcelrothenbusch.de\/en\/wp-json\/wp\/v2\/pages\/411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marcelrothenbusch.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marcelrothenbusch.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marcelrothenbusch.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marcelrothenbusch.de\/en\/wp-json\/wp\/v2\/comments?post=411"}],"version-history":[{"count":408,"href":"https:\/\/marcelrothenbusch.de\/en\/wp-json\/wp\/v2\/pages\/411\/revisions"}],"predecessor-version":[{"id":7868,"href":"https:\/\/marcelrothenbusch.de\/en\/wp-json\/wp\/v2\/pages\/411\/revisions\/7868"}],"wp:attachment":[{"href":"https:\/\/marcelrothenbusch.de\/en\/wp-json\/wp\/v2\/media?parent=411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Facilitated Workshop<\/h3>\n
\n
FAQs<\/h2>\n
What exactly is the Customer Victory Canvas?<\/h3>\n
Who benefits the most from using the canvas?<\/h3>\n
How does the canvas help align different departments like?<\/h3>\n
Can I use the canvas without a facilitated workshop?<\/h3>\n