{"id":129,"date":"2025-05-15T13:47:22","date_gmt":"2025-05-15T13:47:22","guid":{"rendered":"https:\/\/marcelrothenbusch.de\/?page_id=129"},"modified":"2026-04-02T13:02:24","modified_gmt":"2026-04-02T13:02:24","slug":"ux-strategy-process","status":"publish","type":"page","link":"https:\/\/marcelrothenbusch.de\/en\/ux-strategy-process\/","title":{"rendered":"UX strategy process"},"content":{"rendered":"

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UX Strategy Process for B2B<\/h2>\n

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Stakeholder alignment is step one. Then we translate decisions into UX concept, content direction, and UX design.<\/h2>\n

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My way of working is a structured UX strategy process<\/strong> that starts with a focused stakeholder alignment workshop<\/strong>, then turns that clarity into an executable concept and design direction.<\/p>\n

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The UX strategy process in practice<\/h2>\n

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Most B2B web projects do not fail because teams lack skill.<\/p>\n

They fail because the kickoff does not create real decisions, and the work starts without a shared direction.<\/p>\n

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Kickoff (alignment):<\/h3>\n

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\u2192 We align stakeholders on priorities and decision rules.<\/p>\n

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UX strategy:<\/h3>\n

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\u2192 We translate those decisions into journeys, requirements, and content structure.<\/p>\n

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UX design direction:<\/h3>\n

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\u2192 We turn the strategy into shippable structure and design guidance.<\/p>\n

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Step 1<\/p>\n

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Kickoff: stakeholder alignment workshop<\/h3>\n

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A focused 1\u2011day workshop to create decision clarity before strategy and design begins.<\/p>\n

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Typical outputs:<\/span><\/p>\n

<\/span><\/p>\n

    \n
  • Shared outcome statement (what success looks like)<\/li>\n
  • Top priorities and explicit trade-offs<\/li>\n
  • Decision rules (who decides what)<\/li>\n
  • Initial hypotheses about users, context, and constraints<\/li>\n<\/ul>\n

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    Step 2<\/p>\n

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    UX strategy: constraints, goals, requirements<\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Variable||||||||” text_text_color=”#FFFFFF” text_font_size=”1.1rem” text_line_height=”160%” global_colors_info=”{}”]<\/p>\n

    We review the status quo so the strategy is realistic and implementable<\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Variable||||||||” text_text_color=”#FFFFFF” text_font_size=”1.1rem” text_line_height=”150%” custom_margin=”||0px||false|false” custom_margin_tablet=”||2vw||false|false” custom_margin_phone=”||3vh||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” hover_enabled=”0″ text_orientation_tablet=”” text_orientation_phone=”left” text_orientation_last_edited=”on|tablet” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    Typical outputs:<\/span><\/p>\n

    <\/span><\/p>\n

      \n
    • Current-state review (goals, constraints, stakeholders)<\/li>\n
    • Key risks and unknowns<\/li>\n
    • What must be validated next (research, analytics, interviews)<\/li>\n
    • AI-assisted synthesis to turn fragmented inputs (notes, docs, stakeholder opinions) into a structured decision brief, validated by you.<\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.5″ _module_preset=”default” custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/marcelrothenbusch.de\/wp-content\/uploads\/2026\/02\/UX-Strategy-Process-Goals-Requirments.svg” title_text=”UX Strategy Process – Goals & Requirments” _builder_version=”4.27.5″ _module_preset=”default” width=”52%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” disabled_on=”off|off|off” _builder_version=”4.27.5″ _module_preset=”default” background_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” z_index=”6″ width=”100%” max_width=”100%” sticky_position=”top” sticky_limit_bottom=”section” sticky_offset_surrounding=”off” sticky_transition=”off” custom_css_main_element=”min-height: 100vh;” border_radii=”on|16px|16px|16px|16px” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22background_color%22%93}”][et_pb_column type=”1_2″ _builder_version=”4.27.5″ _module_preset=”default” custom_padding=”|4vw||4vw|false|false” custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Regular||||||||” text_text_color=”#FFFFFF” text_font_size=”0.8rem” header_font=”Epilogue Regular||||||||” header_2_font=”Epilogue Regular||||||||” header_2_text_align=”left” header_2_text_color=”#FFFFFF” header_2_font_size=”0.9rem” header_2_line_height=”1rem” background_color=”rgba(255,255,255,0.15)” custom_margin=”||2vh||false|false” custom_padding=”2px|20px|0px|20px|false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0%||false|false” custom_padding_last_edited=”on|tablet” custom_css_main_element=”display: inline-block;” border_radii=”on|999px|999px|999px|999px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

      Step 3<\/p>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Variable|600|||||||” text_text_color=”#FFFFFF” text_font_size=”1.5rem” text_line_height=”130%” header_3_font=”Epilogue Variable|600|||||||” header_3_text_color=”#C9FF00″ header_3_font_size=”1.5rem” header_3_line_height=”120%” custom_margin=”||1vh||false|false” custom_margin_tablet=”||2vw||false|false” custom_margin_phone=”||3vh||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” text_orientation_tablet=”” text_orientation_phone=”left” text_orientation_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

      UX strategy: content + information structure<\/h3>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Variable||||||||” text_text_color=”#FFFFFF” text_font_size=”1.1rem” text_line_height=”160%” global_colors_info=”{}”]<\/p>\n

      We audit what exists, identify gaps, and define what content needs to do to support the customer journey.<\/p>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Variable||||||||” text_text_color=”#FFFFFF” text_font_size=”1.1rem” text_line_height=”150%” custom_margin=”||0px||false|false” custom_margin_tablet=”||2vw||false|false” custom_margin_phone=”||3vh||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” hover_enabled=”0″ text_orientation_tablet=”” text_orientation_phone=”left” text_orientation_last_edited=”on|tablet” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

      Typical outputs:<\/span><\/p>\n

      <\/span><\/p>\n

        \n
      • Content audit findings (what to keep, change, remove)<\/li>\n
      • Priority pages and messages<\/li>\n
      • Inputs for information architecture and journeys<\/li>\n
      • AI-supported content audits: faster inventorying, clustering, gap detection, and first-draft page outlines, then we refine based on strategy.<\/li>\n<\/ul>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.5″ _module_preset=”default” custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/marcelrothenbusch.de\/wp-content\/uploads\/2026\/02\/UX-Strategy-Process-Content-Information.svg” title_text=”UX Strategy Process – Content & Information” align=”center” _builder_version=”4.27.5″ _module_preset=”default” width=”50%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” disabled_on=”off|off|off” _builder_version=”4.27.5″ _module_preset=”default” background_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” z_index=”7″ width=”100%” max_width=”100%” sticky_position=”top” sticky_limit_bottom=”section” sticky_offset_surrounding=”off” sticky_transition=”off” custom_css_main_element=”min-height: 100vh;” border_radii=”on|16px|16px|16px|16px” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22background_color%22%93}”][et_pb_column type=”1_2″ _builder_version=”4.27.5″ _module_preset=”default” custom_padding=”|4vw||4vw|false|false” custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Regular||||||||” text_text_color=”#FFFFFF” text_font_size=”0.8rem” header_font=”Epilogue Regular||||||||” header_2_font=”Epilogue Regular||||||||” header_2_text_align=”left” header_2_text_color=”#FFFFFF” header_2_font_size=”0.9rem” header_2_line_height=”1rem” background_color=”rgba(255,255,255,0.15)” custom_margin=”||2vh||false|false” custom_padding=”2px|20px|0px|20px|false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0%||false|false” custom_padding_last_edited=”on|tablet” custom_css_main_element=”display: inline-block;” border_radii=”on|999px|999px|999px|999px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

        Step 4<\/p>\n

        [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Variable|600|||||||” text_text_color=”#FFFFFF” text_font_size=”1.5rem” text_line_height=”130%” header_3_font=”Epilogue Variable|600|||||||” header_3_text_color=”#C9FF00″ header_3_font_size=”1.5rem” header_3_line_height=”120%” custom_margin=”||1vh||false|false” custom_margin_tablet=”||2vw||false|false” custom_margin_phone=”||3vh||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” text_orientation_tablet=”” text_orientation_phone=”left” text_orientation_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

        UX design: direction + delivery support<\/h3>\n

        [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Variable||||||||” text_text_color=”#FFFFFF” text_font_size=”1.1rem” text_line_height=”160%” global_colors_info=”{}”]<\/p>\n

        With strategy decisions made, design becomes execution instead of debate.<\/p>\n

        [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Variable||||||||” text_text_color=”#FFFFFF” text_font_size=”1.1rem” text_line_height=”150%” custom_margin=”||0px||false|false” custom_margin_tablet=”||2vw||false|false” custom_margin_phone=”||3vh||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” hover_enabled=”0″ text_orientation_tablet=”” text_orientation_phone=”left” text_orientation_last_edited=”on|tablet” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

        Typical outputs:<\/span><\/p>\n

        <\/span><\/p>\n

          \n
        • UX concept direction (journeys, key requirements, page logic)<\/li>\n
        • Wireframes \/ prototypes (as needed)<\/li>\n
        • Visual direction and design support (in-house teams or end-to-end)<\/li>\n
        • AI-enabled delivery support: reusable prompts\/templates for UX copy, page modules, and stakeholder-ready explanations\u2014so execution becomes faster and more consistent.<\/li>\n<\/ul>\n

          [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.5″ _module_preset=”default” custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/marcelrothenbusch.de\/wp-content\/uploads\/2026\/02\/UX-Strategy-Process-UX-Design-Design-Support.svg” title_text=”UX Strategy Process – UX Design & Design Support” _builder_version=”4.27.5″ _module_preset=”default” width=”50%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”CTA” _builder_version=”4.27.5″ _module_preset=”default” background_color=”#FFFFFF” z_index=”5″ custom_margin=”||||false|false” custom_padding=”15vh|3.5vw|15vh|3.5vw|false|false” custom_padding_tablet=”15vh|3.5vw|15vh|3.5vw|false|false” custom_padding_phone=”8vh|3.5vw|8vh|3.5vw|false|false” border_radii=”off|32px|32px||3px” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”100%” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#ee4266″ header_2_font=”Epilogue Variable|600|||||||” header_2_text_align=”left” header_2_text_color=”#071e25″ header_2_font_size=”1em” header_2_letter_spacing=”-0.5px” header_2_line_height=”120%” text_orientation=”center” max_width=”60%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|tablet” custom_margin=”0px||3vh||false|false” custom_padding=”0px||0px||false|false” custom_css_main_element=”font-size: clamp(40px, 6vw, 56px) !important;” global_colors_info=”{}”]<\/p>\n

          Let’s collaborate!<\/h2>\n

          [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Epilogue Regular||||||||” text_text_color=”#0A2A33″ text_font_size=”1.1rem” text_line_height=”150%” header_2_text_color=”#FFFFFF” header_2_font_size=”4rem” header_2_line_height=”4.5rem” max_width=”60%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” text_font_size_tablet=”1.15rem” text_font_size_phone=”1.15rem” text_font_size_last_edited=”on|desktop” text_line_height_tablet=”150%” text_line_height_phone=”150%” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

          Do you have a project in mind? No matter if your are a company looking for support or an agency – it’s easy to get started:<\/p>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”6vh||0px||false|false” custom_padding_tablet=”5vh||10vh||false|false” custom_padding_phone=”4vh||||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”3vh|2vw|3vh|2vw|false|false” border_radii=”on|0em|0em|0em|0em” border_color_all=”rgba(10,42,51,0.1)” border_color_bottom=”#C9FF00″ global_colors_info=”{}”][et_pb_image src=”https:\/\/marcelrothenbusch.de\/wp-content\/uploads\/2025\/06\/icon-meeting2-64px.svg” title_text=”icon-meeting2-64px” show_bottom_space=”off” _builder_version=”4.27.4″ _module_preset=”default” max_width=”90px” module_alignment=”left” custom_margin=”0px||4vh||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Bold||||||||” text_text_color=”#0a2a33″ text_font_size=”1rem” text_letter_spacing=”-0.5px” text_line_height=”1.3rem” header_3_font=”Epilogue Variable|600|||||||” header_3_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” header_3_font_size=”1.5rem” header_3_line_height=”120%” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22header_3_text_color%22%93}”]<\/p>\n

          Meeting<\/h3>\n

          [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Regular||||||||” text_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” text_font_size=”1rem” text_line_height=”150%” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22text_text_color%22%93}”]<\/p>\n

          To see where you stand and how I can assist.<\/p>\n

          [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”4vh|2vw|4vh|2vw|false|false” border_radii=”on|0em|0em|0em|0em” border_color_all=”rgba(10,42,51,0.1)” border_color_bottom=”#C9FF00″ global_colors_info=”{}”][et_pb_image src=”https:\/\/marcelrothenbusch.de\/wp-content\/uploads\/2025\/06\/icon-planning-64px.svg” title_text=”icon-planning-64px” show_bottom_space=”off” align=”center” _builder_version=”4.27.4″ _module_preset=”default” max_width=”90px” module_alignment=”left” custom_margin=”0px||4vh||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Bold||||||||” text_text_color=”#0a2a33″ text_font_size=”1rem” text_letter_spacing=”-0.5px” text_line_height=”1.3rem” header_3_font=”Epilogue Variable|600|||||||” header_3_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” header_3_font_size=”1.5rem” header_3_line_height=”120%” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22header_3_text_color%22%93}”]<\/p>\n

          Planning<\/h3>\n

          [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Regular||||||||” text_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” text_font_size=”1rem” text_line_height=”150%” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22text_text_color%22%93}”]<\/p>\n

          Clarify the project\u2019s details, timeline, and expectations to move forward with confidence.<\/p>\n

          [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”4vh|2vw|4vh|2vw|false|false” border_radii=”on|0em|0em|0em|0em” border_color_all=”rgba(10,42,51,0.1)” border_color_bottom=”#C9FF00″ global_colors_info=”{}”][et_pb_image src=”https:\/\/marcelrothenbusch.de\/wp-content\/uploads\/2025\/06\/icon-cocreation2-64px.svg” title_text=”icon-cocreation2-64px” show_bottom_space=”off” align=”center” _builder_version=”4.27.4″ _module_preset=”default” max_width=”90px” module_alignment=”left” custom_margin=”0px||4vh||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Bold||||||||” text_text_color=”#0a2a33″ text_font_size=”1rem” text_letter_spacing=”-0.5px” text_line_height=”1.3rem” header_3_font=”Epilogue Variable|600|||||||” header_3_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” header_3_font_size=”1.5rem” header_3_line_height=”120%” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22header_3_text_color%22%93}”]<\/p>\n

          Co-Creating<\/h3>\n

          [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Regular||||||||” text_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” text_font_size=”1rem” text_line_height=”150%” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22text_text_color%22%93}”]Let\u2019s create a web project that\u2019s driven by strategy and built for results[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”4vh|2vw|4vh|2vw|false|false” border_radii=”on|0em|0em|0em|0em” border_color_all=”rgba(10,42,51,0.1)” border_color_bottom=”#C9FF00″ global_colors_info=”{}”][et_pb_image src=”https:\/\/marcelrothenbusch.de\/wp-content\/uploads\/2025\/06\/icon-celebrate2-64px.svg” title_text=”icon-celebrate2-64px” show_bottom_space=”off” align=”center” _builder_version=”4.27.4″ _module_preset=”default” max_width=”90px” module_alignment=”left” custom_margin=”0px||4vh||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Bold||||||||” text_text_color=”#0a2a33″ text_font_size=”1rem” text_letter_spacing=”-0.5px” text_line_height=”1.3rem” header_3_font=”Epilogue Variable|600|||||||” header_3_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” header_3_font_size=”1.5rem” header_3_line_height=”120%” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22header_3_text_color%22%93}”]<\/p>\n

          Celebrate!<\/h3>\n

          [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Regular||||||||” text_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” text_font_size=”1rem” text_line_height=”150%” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22text_text_color%22%93}”]<\/p>\n

          Enjoy a victory that\u2019s timely, on budget, and centered on real customer outcomes.<\/p>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.5″ _module_preset=”default” background_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” vertical_offset=”-32px” z_index=”5″ custom_margin=”||0px||false|false” custom_padding=”15vh|3.5vw|0px|3.5vw|false|false” custom_padding_tablet=”15vh|3.5vw|0px|3.5vw|false|false” custom_padding_phone=”8vh||||false|false” border_radii=”off|32px|32px||” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”100%” module_alignment=”center” custom_margin=”0px||4vh||false|false” custom_padding=”0px||0px||false|false” custom_css_main_element=”text-align: center;” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Epilogue Variable|600|||||||” text_text_color=”#ee4266″ header_font_size=”3.5rem” header_line_height=”120%” header_2_font=”Epilogue Variable|600|||||||” header_2_text_color=”#f6fbff” header_2_font_size=”1em” header_2_line_height=”120%” text_orientation=”center” custom_margin=”||3vh||false|false” custom_padding=”||||false|false” custom_css_main_element=”font-size: clamp(40px, 6vw, 56px) !important;” global_colors_info=”{}”]<\/p>\n

          The customer victory canvas<\/h2>\n

          [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Epilogue Regular||||||||” text_text_color=”#f6fbff” text_font_size=”1.1rem” text_line_height=”150%” header_2_text_color=”#FFFFFF” header_2_font_size=”4rem” header_2_line_height=”4.5rem” text_orientation=”center” max_width=”80%” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”||||false|false” text_font_size_tablet=”2rem” text_font_size_phone=”1.15rem” text_font_size_last_edited=”on|phone” text_line_height_tablet=”3rem” text_line_height_phone=”150%” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

          This strategic tool transforms competing stakeholder priorities into unified focus on customer transformation by mapping the journey from current challenges to meaningful victories.<\/p>\n

          [\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQxMSJ9fQ==@” button_text=”Explore the canvas” button_alignment_tablet=”” button_alignment_phone=”center” button_alignment_last_edited=”on|phone” _builder_version=”4.27.5″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”1rem” button_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” button_bg_color=”#C9FF00″ button_border_width=”1px” button_border_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” button_border_radius=”999px” button_font=”Epilogue Regular||||||||” button_use_icon=”off” custom_margin=”0vh||||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”16px|32px|16px|32px|false|false” custom_padding_tablet=”2%||2%||false|false” custom_padding_phone=”5%||4%||false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22button_text_color%22,%22button_text_color__hover%22,%22button_border_color%22%93}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”width: 100% !important;” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#FFFFFF” button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#081134″ button_border_color__hover_enabled=”on|desktop” button_border_color__hover=”#FFFFFF”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”100%” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/marcelrothenbusch.de\/wp-content\/uploads\/2025\/07\/Canvas-ipad-neu-scaled.png” title_text=”Canvas-ipad-neu” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” _builder_version=”4.27.5″ _module_preset=”default” background_color=”#FFFFFF” vertical_offset=”-64px” z_index=”5″ custom_margin=”||||false|false” custom_padding=”15vh|3.5vw|15vh|3.5vw|false|false” custom_padding_tablet=”15vh|3.5vw|15vh|3.5vw|false|false” custom_padding_phone=”2vh|3.5vw|2vh|3.5vw|false|false” border_radii=”off|32px|32px||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.5″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” z_index=”1″ width=”100%” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.5″ _module_preset=”default” background_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” custom_padding=”6vh|4vw|6vh|4vw|false|false” custom_css_main_element=”display: flex;||flex-direction: column;” border_radii=”on|16px|16px|16px|16px” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22background_color%22%93}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_text_color=”#ee4266″ header_font=”Epilogue Bold||||||||” header_text_color=”#071e25″ header_2_font=”Epilogue Variable|600|||||||” header_2_text_align=”left” header_2_text_color=”#f6fbff” header_2_font_size=”1em” header_2_letter_spacing=”-1px” header_2_line_height=”110%” text_orientation=”center” custom_margin=”||2vw||false|false” custom_css_main_element=”font-size: clamp(40px, 6vw, 56px) !important;” global_colors_info=”{}”]<\/p>\n

          Ready to create customer victories?<\/h2>\n

          [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Regular||||||||” text_text_color=”#f6fbff” text_font_size=”1.1rem” text_line_height=”150%” custom_margin=”0px||2vw||false|false” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n

          Let’s discuss your specific challenges and explore how my approach can help align your stakeholders around meaningful customer experiences.<\/p>\n

          [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Bold||||||||” text_text_color=”#f6fbff” text_font_size=”1.1rem” text_line_height=”150%” custom_margin=”0px||2vw||false|false” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n

            \n
          • No pressure, just practical insights<\/li>\n
          • Understand if my approach is right for your specific situation<\/li>\n<\/ul>\n

            [\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQzODMifX0=@” button_text=”Let’s talk!” button_alignment_tablet=”” button_alignment_phone=”center” button_alignment_last_edited=”on|phone” _builder_version=”4.27.5″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”1rem” button_text_color=”#0A2A33″ button_bg_color=”#C9FF00″ button_border_width=”1px” button_border_color=”#C9FF00″ button_border_radius=”999px” button_font=”Epilogue Regular||||||||” button_use_icon=”off” custom_margin=”0vh||||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”16px|32px|16px|32px|false|false” custom_padding_tablet=”2%||2%||false|false” custom_padding_phone=”5%||4%||false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”width: 100% !important;” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#FFFFFF” button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#0A2A33″ button_border_color__hover_enabled=”on|hover” button_border_color__hover=”#FFFFFF”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.5″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”4vh|2vw|4vh|2vw|false|false” custom_css_main_element=”display: flex;||flex-direction: column;” border_radii=”on|0rem|0rem|0rem|0rem” border_color_all=”rgba(10,42,51,0.1)” border_color_bottom=”#C9FF00″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_text_color=”#ee4266″ header_font=”Epilogue Bold||||||||” header_text_color=”#071e25″ header_2_font=”Epilogue Variable|600|||||||” header_2_text_align=”left” header_2_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” header_2_font_size=”1em” header_2_letter_spacing=”-1px” header_2_line_height=”110%” text_orientation=”center” custom_margin=”||2vw||false|false” custom_css_main_element=”font-size: clamp(40px, 6vw, 56px) !important;” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22header_2_text_color%22%93}”]<\/p>\n

            Find out where your team stands in 5 minutes<\/h2>\n

            [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Epilogue Variable||||||||” text_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” text_font_size=”1.1rem” text_letter_spacing=”-0.5px” text_line_height=”150%” custom_margin=”||2vw||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22text_text_color%22%93}”]<\/p>\n

            Before your next big project kicks off, this free Alignment Audit<\/strong> tells you exactly where stakeholder friction is hiding. You’ll get an instant score (0\u2013100), your zone (Friction\/Consensus\/Velocity), and a toolkit to fix the weak spots.<\/p>\n

            No guesswork. No assumptions. Just clarity.<\/p>\n

            [\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjYyODUifX0=@” button_text=”Take the Audit” button_alignment_tablet=”” button_alignment_phone=”center” button_alignment_last_edited=”on|phone” module_id=”overlay_unique_id_4379″ _builder_version=”4.27.5″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”1rem” button_text_color=”gcid-caa5e034-d282-4968-9435-c626d31060dc” button_bg_color=”#C9FF00″ button_border_width=”1px” button_border_color=”#C9FF00″ button_border_radius=”999px” button_font=”Epilogue Regular||||||||” button_use_icon=”off” custom_margin=”auto||||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”16px|32px|16px|32px|false|false” custom_padding_tablet=”2%||2%||false|false” custom_padding_phone=”5%||4%||false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{%22gcid-caa5e034-d282-4968-9435-c626d31060dc%22:%91%22button_text_color%22,%22button_border_color__hover%22,%22button_bg_color__hover%22%93}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”width: 100% !important;” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#081134″ button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#FFFFFF” button_border_color__hover_enabled=”on|hover” button_border_color__hover=”#081134″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

            UX Strategy Process for B2BStakeholder alignment is step one. Then we translate decisions into UX concept, content direction, and UX design.My way of working is a structured UX strategy process that starts with a focused stakeholder alignment workshop, then turns that clarity into an executable concept and design direction.The UX strategy process in practiceMost B2B web projects do not fail because teams lack skill. They fail because the kickoff does not create real decisions, and the work starts without a shared direction.Kickoff (alignment):\u2192 We align stakeholders on priorities and decision rules.UX strategy:\u2192 We translate those decisions into journeys, requirements, and content structure.UX design direction:\u2192 We turn the strategy into shippable structure and design guidance.Step 1Kickoff: stakeholder alignment workshopA focused 1\u2011day workshop to create decision clarity before strategy and design begins.Typical outputs: Shared outcome statement (what success looks like) Top priorities and explicit trade-offs Decision rules (who decides what) Initial hypotheses about users, context, and constraints Step 2UX strategy: constraints, goals, requirementsWe review the status quo so the strategy is realistic and implementableTypical outputs: Current-state review (goals, constraints, stakeholders) Key risks and unknowns What must be validated next (research, analytics, interviews) AI-assisted synthesis to turn fragmented inputs (notes, docs, stakeholder opinions) […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-129","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/marcelrothenbusch.de\/en\/wp-json\/wp\/v2\/pages\/129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marcelrothenbusch.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marcelrothenbusch.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marcelrothenbusch.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marcelrothenbusch.de\/en\/wp-json\/wp\/v2\/comments?post=129"}],"version-history":[{"count":616,"href":"https:\/\/marcelrothenbusch.de\/en\/wp-json\/wp\/v2\/pages\/129\/revisions"}],"predecessor-version":[{"id":7810,"href":"https:\/\/marcelrothenbusch.de\/en\/wp-json\/wp\/v2\/pages\/129\/revisions\/7810"}],"wp:attachment":[{"href":"https:\/\/marcelrothenbusch.de\/en\/wp-json\/wp\/v2\/media?parent=129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}